Media consumption study

Media consumption, especially tv program and video selection, consumption, and storage in different types of households and different countries was the focus of this study.

• This international user research was conducted by Adaptive Path (AP).
• Savigny User Research carried out the study in Germany in collaboration with a researcher from AP.
• In-home interviews and observations provided deep insights, e.g. into how people learn about tv programs and into how, where, when, and with whom they enjoy movies and why.
• Picture cards allowed visualizing the multi-faceted media consumption habits along the way as well as reviewing and complementing the larger picture together with the participant at the end of each interview.

Savigny User Research provides you with key insights for more success in the German market and worldwide!