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Smartphone study

  • What are participants' out-of-the-box experiences with a new smartphone?
  • What features do they explore and use, and how do they become familiar with them?
  • What needs to be improved and how?

Savigny User Research carried out this international user research in London in connection with a US study by our partner Blink Interactive.

  • Four in-home interviews and observations of each participant within ten days allowed us to take a deep look at participants' experiences with getting to know and using their new smartphone.
  • A ten-days diary study allowed us to also be aware of what happened between our visits and to follow up on it.

Savigny User Research helps you discover keys to more success in the German market and worldwide!

Why she isn't using a specific feature Seriously considering

Peter v. Savigny + Liegnitzer Str. 20 + D-10999 Berlin + Germany
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